Be In Sabah

Free

Entry

50+

Vendors

500+

Capacity

Gathering of the International Business Events Communities

The Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS) Sabah Chapter, in collaboration with Sabah International Convention Centre (SICC), proudly presents the inaugural BE Conference in Sabah, scheduled from 29 February to 1 March 2024.

Under the theme "Gathering of the International Business Business Events Communities", this conference serves as a focal point for local and international thought leaders and decision-makers. Our aim is to foster meaningful engagement among key stakeholders in the business events community, including representatives from local government authorities, international and local associations, business event organizers, and industry professionals.

In an increasingly competitive landscape, it is imperative that we enhance our value proposition. By leveraging Business Events (BE) or Meetings, Incentives, Conferences, and Exhibitions (MICE), we not only boost Tourism Total Revenue but also enhance the appeal of our diverse locales and natural heritage.

Recognizing the pivotal role of industry as a driver of growth and innovation, we are commited to fostering collaborations and seizing new opportunities. Our focus is on cultivating vibrant Business Events communities in Sabah, ensuring sustainability, and elevating awareness of our offerings on a global scaled, particularly within the dynamic Asia Pacific Region.

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