Strategically located 15 minutes from Kota Kinabalu International Airport, SICC appeals to a larger scale of global businesses, bringing about international events and encouraging professional conference organizers to expand their venue options to Sabah. This factor will provide Sabah with sustainable growth of development and maximizing the development of human capital through grooming bright minds towards improving employment. This highly reflects Yayasan Sabah Group’s idea to develop the quality of life for young Malaysians.

Furthermore, aside from Sabah’s natural beauty, KK city has evolved from being a small town to an urbanised city catering to local and international visitors, with the consistent growth and development to improve Sabah’s aesthetics such as the boardwalk and bike lanes currently up along Likas Bay area. Thus, SICC will be a good addition following the social and economic rise in Kota Kinabalu.

With a total built-up area of 92,000m², SICC is built on 15 acres of land area. Comprising a two-tier seating of 1,250 audiences Performing Arts Hall on par with the global standards. A 5,300m² exhibition hall, equally dividable to three halls to allow flexibility of event organizers, and able to accommodate over 240 exhibitions booths at a time. One level above, locates a column-free 5,300m² convention hall assisted with flexible meetings rooms for high-level meetings. SICC also consist a 7,000m² open plaza, food and beverage outlets to add convenience to visitors. 1,000 parking bays are created to ensure seamless arrivals of visitors as the centre is expected to accommodate large number of MICE groups.

Additionally, with all these function halls, SICC will be able to welcome local events such as KK jazz Festival, Sabah Fest and Sabah international Folklore Festival to utilize the centre. These large spaces also provide opportunities to Malaysian International Chamber of Commerce & Industry (MICCI) and Federation of Sabah Industries (FSI) to host the Sabah International Expo. International events such as musicals, Mixed Martial Arts Tournaments, Fairs and even Colloquiums to boost networking amongst business are encouraged at SICC.

SICC aims to introduce Sabah as having a wide range of tourism opportunities, and with conducive accessibility into Sabah, it will pave the way to gather the best minds and businesses around the world. Sabah’s wealth of ecotourism hot spots is the ideal selling point as a MICE destination to broaden the potential of international markets.

SICC, Sabah’s first international convention centre, is targeting to host a variety of small to large-scale events. Avant-garde multi-purpose halls, installed with high-tech facilities to establish seamless operations of events, complete with world-class communications network and cutting-edge presentation technology will ensure effective dissemination of information. SICC will poise as a stepping stone to expand ecotourism and advance a breakthrough for the MICE industry.